Sofía Baeza Pérez



Sofia joined our firm in 2016 as an Analyst; since then, she has advised clients in the retail and consumer, healthcare, and financial services industries among others.

She has more than 7 years of experience within the financial sector, collaborating with global institutions such as Goldman Sachs and Itau.

Prior to joining RIóN, she co-founded NorthStar Enterprise Solutions, a management and financial advisory firm for SMEs. Before that, she worked as an investments’ analyst in the Mexican Pension Fund Manager, Afore Azteca.

  • Sofia holds an MBA from McCombs School of Business, University of Texas at Austin, where she was a Forté and a Sylff Fellow.
  • She holds a B.A. degree in Administration and Finance from the Universidad Panamericana, where she graduated with honors.